How to use it

1. Enter your numbers

Edit the constants: AOV, returns, COGS, shipping per order, monthly operating costs and your target margin. Pick your currency: RON, EUR or USD.

2. Pick ROAS & budget

Drag the platform ROAS and set the ad-spend range you want to simulate.

3. Read the table

See orders, real CPA, net profit and margin at every budget level. Everything recalculates instantly.

4. Breakeven & reverse

Find the minimum breakeven ROAS, or start from a target margin and see the ROAS you need.

Configurable constants

Currency

Edit inline, everything recalculates instantly

AOViReturns (%)iShipping/orderiOperating costsiCOGS (%)iTarget margin (%)i

Platform ROAS5.0

Ad Spend StartAd Spend End

Ad Spendi	ROASi	Ordersi	Net ordersi	Platform CPAi	Real CPAi	Gross salesi	Net salesi	Shippingi	COGSi	Gross profiti	Op. costsi	Net profiti	Margini	MERi
RON 70,000	5.0	593	439	RON 118.00	RON 159.46	RON 350,000	RON 259,000	RON 8,898	RON 100,596	RON 79,506	RON 60,000	RON 19,506	7.5%	3.70
RON 80,833	5.0	685	507	RON 118.00	RON 159.46	RON 404,165	RON 299,082	RON 10,275	RON 116,163	RON 91,810	RON 60,000	RON 31,810	10.6%	3.70
RON 91,667	5.0	777	575	RON 118.00	RON 159.46	RON 458,335	RON 339,168	RON 11,652	RON 131,733	RON 104,116	RON 60,000	RON 44,116	13.0%	3.70
RON 102,500	5.0	869	643	RON 118.00	RON 159.46	RON 512,500	RON 379,250	RON 13,029	RON 147,301	RON 116,420	RON 60,000	RON 56,420	14.9%	3.70
RON 113,333	5.0	960	711	RON 118.00	RON 159.46	RON 566,665	RON 419,332	RON 14,407	RON 162,869	RON 128,724	RON 60,000	RON 68,724	16.4%	3.70
RON 124,167	5.0	1,052	779	RON 118.00	RON 159.46	RON 620,835	RON 459,418	RON 15,784	RON 178,438	RON 141,029	RON 60,000	RON 81,029	17.6%	3.70
RON 135,000	5.0	1,144	847	RON 118.00	RON 159.46	RON 675,000	RON 499,500	RON 17,161	RON 194,006	RON 153,333	RON 60,000	RON 93,333	18.7%	3.70
RON 145,833	5.0	1,236	915	RON 118.00	RON 159.46	RON 729,165	RON 539,582	RON 18,538	RON 209,574	RON 165,638	RON 60,000	RON 105,638	19.6%	3.70
RON 156,667	5.0	1,328	982	RON 118.00	RON 159.46	RON 783,335	RON 579,668	RON 19,915	RON 225,143	RON 177,943	RON 60,000	RON 117,943	20.3%	3.70
RON 167,500	5.0	1,419	1,050	RON 118.00	RON 159.46	RON 837,500	RON 619,750	RON 21,292	RON 240,711	RON 190,247	RON 60,000	RON 130,247	21.0%	3.70
RON 178,333	5.0	1,511	1,118	RON 118.00	RON 159.46	RON 891,665	RON 659,832	RON 22,669	RON 256,279	RON 202,551	RON 60,000	RON 142,551	21.6%	3.70
RON 189,167	5.0	1,603	1,186	RON 118.00	RON 159.46	RON 945,835	RON 699,918	RON 24,046	RON 271,848	RON 214,856	RON 60,000	RON 154,856	22.1%	3.70
RON 200,000	5.0	1,695	1,254	RON 118.00	RON 159.46	RON 1,000,000	RON 740,000	RON 25,423	RON 287,416	RON 227,161	RON 60,000	RON 167,161	22.6%	3.70

Legend

ROAS: Return on Ad Spend. Gross sales ÷ Ad spend.
Platform CPA: Ad spend ÷ orders. What an order costs, as reported by the platform.
Real CPA: Ad spend ÷ net orders. The real cost per order, after returns.
AOV: Average Order Value.
COGS: Cost of Goods Sold.
OPEX: Operating costs: rent, salaries, software, utilities, etc.
MER: Marketing Efficiency Ratio. Net sales ÷ Ad spend.
Margin: Net profit ÷ Net sales.

Indicative estimates. Approximate FX. Replace the constants with your own business numbers.

ROAS & Profitability Calculator