How we turned Onnit's email and SMS program into a lead-generation and retention engine, capturing 50,000+ new leads and compounding revenue from owned channels.
Onnit is a total human optimization brand known for nootropics, supplements and fitness products, with a passionate community and a wide catalog spanning cognitive, gut, mood and performance.
With strong paid traffic already flowing, the opportunity was in owned channels: turning first-time visitors into subscribers, and subscribers into repeat buyers, so growth didn't depend on ad spend alone.
A large share of visitors landed, browsed and left without ever entering an email or SMS list, leaving future revenue on the table and forcing acquisition to carry the whole load.
The existing flows were thin and under-segmented, so the brand wasn't capturing leads at scale or nurturing them into the second and third purchase where DTC margin really lives.
We rebuilt on-site pop-ups, quizzes and offers to turn cold traffic into email and SMS subscribers at a far higher rate.
Welcome, browse-abandon, cart-abandon, post-purchase and winback flows, mapped to each product line and buyer intent.
A consistent campaign cadence across email and SMS, built around launches, education and offers, tested and iterated weekly.
Replenishment and cross-sell automations to move one-time buyers into loyal, repeat customers.
The program captured 50,000+ new leads through email and SMS, building an owned audience the brand fully controls, independent of rising ad costs.
With segmented flows and a steady campaign calendar, email and SMS became a compounding revenue channel, nurturing subscribers into repeat buyers and lifting customer lifetime value.
They turned our email list from an afterthought into one of our most reliable revenue channels.
Take the guesswork out of growth. Book a free discovery call and let's build a system that drives consistent, profitable revenue.
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