We took BAYSE from a 4.9 to a 7.8 ROAS in a single month, a 70% lift in sales driven by a complete creative and structure overhaul.
BAYSE is a contemporary fashion label with a strong design point of view and a growing DTC presence. The product converted well with the people who saw it, the issue was reach, efficiency and a creative mix that wasn't built for paid social.
We came on board ahead of a key selling season with one clear mandate: scale revenue fast without letting efficiency slip.
BAYSE was already profitable at a 4.9 ROAS, but spend was stuck. Pushing more budget into the existing setup just inflated costs, the account couldn't absorb scale.
Creative leaned on polished brand photography that looked beautiful but underperformed against native, motion-first formats. The funnel needed work too: strong interest, weaker conversion.
We shifted from static brand imagery toward motion-led, native-feeling ads, styling-led UGC, try-on hooks and social-proof formats designed for the feed, not the lookbook.
Consolidated ad sets and moved to broad targeting so the pixel could find buyers instead of us guessing at interests.
Launched TikTok as a discovery channel, repurposing the strongest hooks to reach a younger audience the brand wasn't capturing on Meta alone.
PDP and checkout tweaks plus a sharper offer lifted conversion rate 34%, multiplying the impact of every click we sent.
Email flows captured the new traffic and turned first orders into repeat revenue, improving blended economics.
In 30 days BAYSE jumped from a 4.9 to a 7.8 ROAS while sales grew 70%, the rare combination of more volume and better efficiency at the same time.
Native creative carried the account, broad targeting unlocked scale, and a tighter funnel converted the extra demand. The result was a paid program that could finally take budget and turn it into growth.
Within a month the numbers completely changed. The creative felt like us, but it actually sold. That's the difference.
Take the guesswork out of growth. Book a free discovery call and let's build a system that drives consistent, profitable revenue.
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