How we rebuilt MTN OPS's paid acquisition engine and pushed new-customer ROAS up 49%, driving $5 million in tracked revenue inside a single quarter.
MTN OPS is a fast-growing performance-supplement brand with a fiercely loyal community and a product range spanning energy, hydration and daily wellness. Strong organic demand, a recognisable identity, but a paid program that had plateaued.
When we partnered with the brand, the account was leaning hard on retargeting and a handful of fatigued creatives. Spend was efficient on paper, but top-of-funnel reach had stalled and new-customer growth had flattened heading into their biggest sales quarter.
Almost all measured performance was coming from warm audiences. In-platform ROAS looked healthy, but it was flattering numbers, the program was harvesting existing demand rather than creating new customers.
Creative volume was the bottleneck. A small library of static-heavy ads meant constant fatigue, rising frequency and no fresh angles to test. To scale spend without tanking efficiency, we needed a steady pipeline of new-customer creative and a cleaner account structure.
We collapsed a fragmented set of ad sets into a clean, broad-targeting structure, giving the algorithm concentrated signal instead of starving a dozen tiny audiences.
We shipped a high-volume testing engine: UGC hooks, founder-led angles, problem-aware education and offer-driven direct response, iterating weekly off real performance data.
Google Shopping and Brand Search caught the demand our paid social was generating, while TikTok opened a younger top-of-funnel audience the brand had under-indexed on.
We looked beyond last-touch reporting to ground budget decisions in real channel contribution, then re-weighted spend toward what was actually driving new customers.
Landing page and offer tests lifted conversion rate and AOV, so every incremental dollar of ad spend worked harder down the funnel.
Inside 90 days, MTN OPS delivered $5 million in tracked revenue while improving efficiency, new-customer ROAS climbed 49% as broad targeting and a deeper creative library unlocked genuinely new audiences at scale.
Google, rebuilt around Shopping and Brand, became an immediate demand-capture channel. TikTok opened a fresh top-of-funnel pool. And blended CPA fell 28% even as spend scaled, proof the growth was structural, not a one-off spike.
Advirals didn't just run our ads, they rebuilt the entire engine. We hit numbers in a quarter we didn't think were possible in a year.
Take the guesswork out of growth. Book a free discovery call and let's build a system that drives consistent, profitable revenue.
Let's talk↗
