How we broke Bluzat past its ceiling with a full creative engine, margin-driven campaign structure and Post-Click CRO.
Bluzat (bluzat.com) is a Romanian urban fashion label, designing dresses, suits and office-ready collections for the contemporary woman. The brand had built a loyal following and a strong product, but its growth had flattened.
They came to Advirals with a clear ambition: scale past the 100,000 EUR/month ceiling, build a real creative strategy spanning both video and images, and bring down their cost per conversion.
When Bluzat came to us, their entire paid structure leaned on a single lever: catalog campaigns. That setup can harvest demand, but it cannot create it, and it had taken the account as far as it could go.
The creative side was missing entirely. No image ads, no video, no partnership ads with creators. Without a steady pipeline of fresh creative and new acquisition angles, the account had no way to break through its ceiling.
On Meta we tested 80+ creatives in the first month: client images, influencer images, lifestyle, slideshows and video. Volume and variety let the algorithm find winning angles fast instead of relying on the same catalog feed.
We layered in partnership ads, running creator content directly from their handles. This added social proof and fresh acquisition angles that pure catalog campaigns could never reach.
We split the Meta account by product category according to profit margins, so budget followed the products that actually drive profit, not just top-line revenue.
We reworked the landing page and the cart, adding upsells to lift average order value and convert more of the traffic we were already paying for.
On Google we introduced product campaigns split by profit margin and stock level, so products move automatically between campaigns based on performance, keeping spend efficient and inventory in sync.
The ceiling broke. By the 5th month of collaboration, Bluzat spent $21,300 and generated over $111,000 after returns and refusals, capped by a record month in May 2026 of $111,000 (+176% vs the comparison period).
Meta Purchase ROAS climbed to 5.34 from 3.37, a +58% YoY gain, with overall results up +36% YoY. The new creative and structure didn't just add spend, they made every dollar work harder.
Across all channels on Shopify, total sales reached $282,000 (+36%) on 2,338 orders, with conversion rate up to 0.79% (+8%) across 261.9K sessions. Google Ads delivered a 9.56 ROAS at a $13.50 cost per conversion on $13,000 of spend.
Take the guesswork out of growth. Book a free discovery call and let's build a system that drives consistent, profitable revenue.
Let's talk↗
