
Founder's guide · 2026 edition
Black Friday 2026, step by step.
The offer, the profit math, Meta and Google ads, emails, SMS and the offer page. Everything you need to do, in the order you do it, in plain words.
What's in the guide
Every chapter: what to do, examples and a visual framework. Technical terms are explained on the spot.
- 01The 2026 calendar and your goal
- 02Profit math: what you can pay per order
- 03The offer that sells without eating your profit
- 04Social proof: why people buy from you
- 05Meta Ads: setup and structure
- 06Meta Ads: ad ideas and real examples
- 07Meta Ads: Black Friday week campaigns

- 08Google Ads: structure and settings
- 09Google Ads: copy, extensions, countdown
- 10How to spy on the competition
- 11Email marketing
- 12SMS
- 13Your site and the offer page
- 14Week-by-week checklist